Qualitative Research, Quantified.

Value Architect is a generative AI enabled qualitative Insights Modeling Pipeline (IMP), designed by researchers for researchers to increase the power, speed, scale, and effectiveness of qualitative research outcomes.

Value Architect derives its power from our Value Architecture Framework, an advanced application of value systems thinking to customer understanding. Value Architecture integrates AI modeling and psychological frameworks from human motivation, cognition, and emotion, enabling Value Architect to uncover the intricate machinery your customers apply when appraising your product and service.